Insights

Straight answersabout the web.

Notes from the studio on websites, search and AI, written by the people who build the sites.

Building a website for your business in 2026, step by step: what it must do, the domain, hosting and platform, content, launch checks, and when to hire help.

Should your website copy be written by AI or a person? What Google actually says, where AI helps, and where only a human will do.

The fundamentals of ranking on Google in 2026: choosing searches you can win, pages that answer them, local SEO, technical health and AI search.

How to check your website's speed in 2026, what Google's Core Web Vitals mean, and the common fixes that make a slow WordPress site fast.

A Facebook page is a good start, but it is not a website. What each does well in 2026, where Facebook falls short, and how the two work together.

How to set up Google Analytics 4 in 2026, the reports worth reading, the best way to add it to WordPress, and the consent rules to get right.

Come and havea brew.

Tell us what you are working on. Gareth will reply personally with honest advice and a clear next step, whether or not that involves us.